-Direct, strategize, plan and execute the company’s retail chain operations, including process improvement, quality improvement and employee relations to achieve goals. -As a project consultant to provide marketing inputs such as market coverage, customer influence factor, competitor critical issues to the business development project team for new market development in Seremban, Melaka and Kuantan -Result-oriented on all type of mobile phone principal and network service provider sales convention incentive program -Facilitate and conduct sales approach training and development program for field staff -Implement effective marketing programs to increase revenue and managing cost within company. -Ensure effectiveness of the integrity program and monitoring it from time to time at all branches. -Direct compliance to with established company policies, procedures and standards such as operating of point of sales, safekeeping of collection, manpower planning, and customer service. -Responsible for managing advertising & promotional and roadshow events organized at major shopping center -Coordinate and monitor special business development project. -Fit out coordination- dealing with contract designer and contractors to ensure the company requirement is fulfill.